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CROSBY'S LEGACY STORE 3D SURVEY

Crosby's Forecourt

CHALLENGE

The Reid Group, which is the parent company of Crosby’s Convenience Stores in Buffalo, NY, has an extraordinary situation. As they approached their centenary of being in business, they realized it was time to update their brand. They chose GSP to help them update stores.

SOLUTION

GSP studied Crosby’s brand attributes and incorporated an AccuStore 3D survey to create a Virtual Store Walkthrough of the legacy location. Project managers leveraged the data to plan the project, while the design team considered branding, visual merchandising, and décor for the space. The Virtual Store Walkthrough data also helped determine the optimal placements of digital displays in-store and outdoors for the drive-thru window customers. The AccuStore digital marketing solution platform streamlined print promotions with screen promotions both in-store and at the drive-thru.

RESULTS

Virtual Store Walkthrough saved money in planning the rebranding and renovations. AccuStore’s digital marketing solution provided seamless transaction confirmations for motorists in the drive-thru lane.

Crosby's Store Survey
Crosby's Storefront
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Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.