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AccuStore Now Integrated With Coupa Platform

Retail marketing automation platform implements APIs for interoperability

CLEARWATER, Fla., Feb. 11, 2025 – AccuStore, a GSP company, announced today that the AccuStore Store Profiling and Retail Marketing Automation platform, has released an integration with the Coupa business spend management (BSM) enterprise solution platform. This integration enables retailers, managers and finance team members to gain visibility into Marketing activity managed in AccuStore through their access to Coupa.

Through the integration, AccuStore enables retailers to send details to Coupa about marketing materials ordered for retail locations. Coupa then incorporates these details into purchase orders for review and approval. Approved purchase order numbers are sent back to AccuStore for order fulfillment and shipping. This improved level of communication provides a collaborative environment between the supplier and the customer.

“AccuStore’s APIs allow for comprehensive order management capabilities, providing visibility to procurement and billing,” said Autumn Welch, Vice President of Product at AccuStore. “Our development team builds integrations that help our customers grow.”

About AccuStore

AccuStore is the result of more than 40 years of helping retailers gain store-level intelligence to enhance operations, marketing, facilities, management, loss prevention and human resources. Its enhanced store profiling technology makes it easy for consumer-facing businesses to access real-time information about every site. AccuStore customizes a database of site-level details and stores it security on a cloud-based platform with a web interface and mobile 24/7 access. The mobile app enables managers to turn their strategic plans into store level results on the go. A GSP company, AccuStore is based in Clearwater, Fla. For more information, visit accustore.com.

Email: marketing@gspretail.com

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AccuStore
800.677.0477
14055 46th Street North, Suite 1112
Clearwater, FL 33762

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Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.