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How Store Intelligence Empowers Smarter Marketing Decisions

January 3, 2018 by Paul Sotrop – The end of the quarter is a good time for assessment – a time to determine whether your organization is making progress towards its growth strategy. We invite you to pause and take stock of the business decisions that you’ve made over the past 12 weeks, especially when it comes to your store promotions. What went well? What would you do again? What would you improve for the future?

Now think back to year-over-year, which statement would you say best reflects how your company chose to carry out store promotions?

  • We based our decisions on whether the stores could execute them well
  • We based our decisions on overall growth strategy


If you plan promotions based on implementation rather than strategy, can you really drive growth? Is your company as nimble as it needs to be in a competitive retail environment? A lack of credible, current store information is the reason behind the choice. If you’re concerned whether the spreadsheet being circulated is the latest and greatest, it affects everything from overage to store compliance.

A store intelligence system can help. It houses your store data on one central platform. With a store intelligence system, you can…

  • Be assured that you always have up-to-date information to create a store-specific strategy that will not only improve execution but overall growth
  • Understand the competitive landscape and create a store-specific merchandise plan
  • Understand each store’s unique features and floor plans so you can create store-specific decor
  • Provide each store with its own unique store planning guide for ease of compliance
  • And much more


Our custom store intelligence platform and app can help you leverage your store profile data to develop and implement your promotional strategies more effectively. You’ll be able to take the guesswork out of ordering marketing collateral and track store assets.

If you understand the store-specific factors that drive lift, you can get hyperlocal with your marketing decisions. However, traditional retail task management tools just aren’t fast enough to provide you with current store needs. Whether you want to match competitor pricing, comply with different city tax ordinances, or just ensure the right sign gets to the right store, AccuStore is your answer.

Let us show you how store intelligence can help you manage your promotions more efficiently. So next year, when you reflect on business, you’ll notice reduced expenses, improved execution and accelerated growth.

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Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.