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Leverage Store Intelligence Beyond Just Retail Marketing

January 25, 2019 by Paul Sotrop – Retail marketing starts with robust, next-gen store profiling technology, the real trick is to ensure you’re making the most out of this must-have tool. Which of your team members are using it? Are they utilizing all the different features correctly? Read on to discover how store intelligence technology goes beyond just retail marketing.

Leverage Store Intelligence Technology

Sure, your Marketing and Creative teams are most likely the first to put store intelligence technology to work, however this smart solution is ideal for a variety of stakeholders. From additional departments such as Property Management, Facilities, Operations and Loss Prevention, this technology can help streamline communication to and from the field, reduce expenses, improve execution and accelerate growth. Here’s how: 

How Store Profiling Data Can Enhance Your Retail Marketing

Maximize the value of your store profile data to help determine the precise in-store marketing needed for each store, reduce costs and optimize process efficiencies. Additionally, a store intelligence tool makes it easier to:

  • Plan in-store marketing programs with ease
  • Increase your speed to market
  • Improve brand compliance
  • Fine-tune a hyper-localization strategy


How Store Profiling Technology Helps With Retail Execution

From streamlining communication and cutting costs to improving execution and compliance, you’ll gain valuable insight into your stores and accelerate your growth by tapping into store intelligence technology features available for both web and mobile, such as:

  • Online Surveys to keep your data up-to-date
  • Mobile Audits – self generated, scorable & sharable
  • Task Management to improve store operations and accountability
  • Mobile Site Captures – easily track maintenance tickets, report issues found during store visits and more
  • Site IQ and Mobile Check-Ins help improve site intelligence, track goals, and increase visibility into your stores
  • Store Scorecards help you enhance shopper experiences and make retail execution reporting even easier


Want to learn more? Contact us.

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Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.