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Reevaluating and Reconfiguring Stores? These Retail Solutions Can Help

August 4, 2020 by Alec Veinger – During these challenging times, retailers with an abundance of physical stores are making difficult decisions. As you carefully reevaluate your future strategy, you may have to shutter some of your stores, reconfigure existing stores or convert some locations into fulfillment centers.

Your stores are constantly changing. For example, retailers such as Shake Shack, Chipotle and Wawa are adding and exploring drive-thru options. Keeping track of all structural and property updates is key. A site survey of your different locations empowers you to track and document those details.

Whether closing stores, consolidating or shifting location plans, performing a survey of your stores’ fixtures and equipment or working with a store intelligence solution can be beneficial.

  • Reallocate Inventory – What are your store-level capacities and limitations? Store intelligence can provide you with the insights needed to move products from stores you wish to close to stores that are open.
  • Recruit and Educate Employees – Looking to transfer or retrain employees from stores you may have closed to stores that are open? Use task management capabilities to instruct and monitor relevant activities to help introduce and acclimate these employees with their new store responsibilities and expectations.
  • Enhance Communications – Need to relay store related changes? A store intelligence tool lets you easily communicate operating hours and capacity limits to other customer-facing applications like loyalty apps.
  • Plan Marketing Strategies – Want to adjust your future marketing strategies at the store level? Use store profiles to help drive store-specific communication and special offers as well as deliver flawless execution.

Integrating a store intelligence solution into your organization allows you to reduce marketing spend, grow your business, manage brand compliance, and deliver flawless execution. Talk to one of our AccuStore representatives to learn more.

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Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.