AccuStore Helps 750-Store Chain Reduce Planner Size By 50%

‹ CASE STUDIES AccuStore® Helps 750-Store Chain Reduce Planner Size By 50% CHALLENGE With 750+ locations and 12 different store formats, this leading convenience retailer’s biggest challenge was consistent store execution. They tried to compensate with an exhaustive planogram but it turned into a 106-page guide every month.  SOLUTION Our goal was to provide the […]

Sports Retailer Makes Faster Merchandising Changes with AccuStore

‹ CASE STUDIES Sports Retailer Makes Faster Merchandising Changes with AccuStore CHALLENGE A prominent 220-store sporting goods chain was relying on outdated information to make merchandising and marketing decisions. It took months to roll out a new strategy. They wanted to better understand their stores in regards to space planning, product allocation and brand messaging […]

Major Pharmacy Chain Reduces Marketing Costs By 20%

‹ CASE STUDIES Major Pharmacy Chain Reduces Marketing Costs By 20% CHALLENGE The marketing department could no longer trust the accuracy of its data to make good ordering decisions for its 8,000+ stores. They had resorted to sending out a generic store signage kit – and up to 50% of what they printed was being […]

Expert Survey Methodology Leads to Accurate Site Profiles

‹ CASE STUDIES Expert Survey Methodology Leads to Accurate Site Profiles CLIENT U.S. Cellular, one of nation’s top wireless telecommunications carriers has approximately 1,000 retail stores in 426 U.S. markets. It touts its customer service and is proud of having one of the highest customer retention rates, as well as wireless call quality, among its […]

Site Specific Kits Improve Efficiency and Execution

‹ CASE STUDIES Site Specific Kits Improve Efficiency and Execution CLIENT A grocery chain headquartered in Pennsylvania that operates more than 225 stores throughout the Northeastern United States.  CHALLENGE Given the differences in number and size of the display spaces from one retail location to the next, The customer was looking for a POP management […]

On-Site Surveys Improve Marketing Efficiency and ROI

‹ CASE STUDIES Onsite Surveys Improve Marketing Efficiency and ROI CLIENT Regarded as a pioneer of the modern supermarket, Giant Eagle operates more than 400 retail locations ranging in size from 120,000 square-foot grocery stores to smaller neighborhood markets and convenience stores.  CHALLENGE The retailer wanted a better understanding of all its stand-alone and pad […]

AccuStore Lowers Marketing Costs By Over 30%

‹ CASE STUDIES AccuStore Lowers Marketing Costs by Over 30% CLIENT Founded in 1971, Thorntons is one of the leading independent gasoline and convenience chain retailers in the US. Headquartered in Louisville, Kentucky, Thorntons operates over 170 gasoline and convenience stores, car washes and travel plazas in six states: Kentucky, Illinois, Indiana, Ohio, Tennessee and […]

Efficient Online Surveys Provide Quick Store Answers

‹ CASE STUDIES Efficient Online Surveys Provide Quick Store Answers CLIENT Circle K Florida has more than 400 stores across Florida that are open 24/7, 365 days a year. They are one of the eight Circle K regions in the U.S. Circle K Florida offers a wide variety of quality products and services in a […]

Online Surveys Provide Quick Data Collection, POP Cost Savings

‹ CASE STUDIES Online Surveys Provide Quick Data Collection, POP Cost Savings CLIENT We are proud to call the midwest business unit of Circle K stores one of our clients. The region is responsible for operations of approximately 615 stores in Minnesota, Iowa, Missouri, Wisconsin, Illinois, Indiana and Kentucky. The Circle K brand is one […]

Accurate Survey Data Saves Money and Improves Execution

‹ CASE STUDIES Accurate Survey Data Saves Money and Improves Execution CHALLENGE A leading convenience retailer with over 500 stores had in-store execution challenges. GSP offered to help pinpoint the areas for improvement with a professional on-site survey that would provide accurate data about each location such as sign types and equipment details.  SOLUTION GSP […]