Onsite Surveys Improve Marketing Efficiency and ROI
CLIENT
Regarded as a pioneer of the modern supermarket, Giant Eagle operates more than 400 retail locations ranging in size from 120,000 square-foot grocery stores to smaller neighborhood markets and convenience stores.
CHALLENGE
The retailer wanted a better understanding of all its stand-alone and pad site supermarket and convenience store locations so it could improve marketing plans. Documenting and tracking the different assets and services available at each location would also help empower their operations and facilities management decisions.
SOLUTION
Our professional site survey team visited each and every location to build a comprehensive retail profile with digital photos for each grocery location, including data such as the number of signs and assets (freezers and ovens) in frozen foods and bakery, counter dimensions in the pharmacy, and how many carts were in the cart corrals outside. The data collected at the convenience store locations included the size of windows, number of pumps and car wash area dimensions. We then implemented our site intelligence platform to maintain the data.
SERVICES
Professional Survey
Store Profiles
