LendNation Streamlines Ordering Process
CHALLENGE
LendNation, a consumer finance company with 325+ locations in 14 states, provides their services to a diverse range of communities. Their stores each have unique footprints from strip malls to free standing units. Each store has unique POP needs for promotional cadence, while each state has their own state mandated display requirements for providing consumer lending services. When there are a lot of stores across multiple states, with each state having unique mandated messaging, this creates confusion for design and production. Plus, serving customers in multiple states requires approval from different area managers to ensure these requirements are met. There is no “one size fits all” sign program that works efficiently for LendNation.
SOLUTION
AccuStore leverages cloud-based store profiles to provide a single-source of truth for which POP is appropriate in each store. Area managers from LendNation access the store portal for their orders. The store portal only presents content that is appropriate for the store they’re ordering for.
Also, AccuStore’s tiered approval system streamlines the production and approval process, making sure the marketing materials are approved by the appropriate managers. This improves speed-to-market and helps ensure the marketing materials reach the store on time.
“AccuStore has streamlined LendNation’s ordering process for marketing and print materials. Stores now independently manage orders, improving flexibility and reducing delays. This empowers the Marketing team to focus on new initiatives, while AccuStore’s automated system enhances efficiency and cost-effectiveness.” – LendNation Marketing Manager
